2022 in review
Research highlights from last year and what to expect on the road ahead in 2023
STRATEGY
Image: Istock
Francesca Stanyer
Policy and Research Manager, Campbell Tickell
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Issue 65 | April 2023
Campbell Tickell worked on some great research and evaluation points in 2022, covering areas including affordable finance in Ireland, social housing supply, integrated care systems and new operating models. Here we summarise some of the key findings from our research as well as looking forward to what 2023 is bringing.
New Operating Models
In February, we published our joint report with the Disruptive Innovators Network: New Operating Models, exploring how operating models are evolving as we move into a new phrase of the COVID-19 pandemic.
The report was written after consultation with a number of leaders and specialists and explores the experience of the past two years in highlighting organisations’ ability to:
- Reassess core purpose and priorities
- Evolve flexible service models that respond to the emerging ‘hybrid’ world of service provision
- Measure true value as delivered against purpose
We found that businesses can still operate with a high level of effectiveness, even when faced with unexpected and extreme external challenges. A subtle shift in the lexicon of operating model development is emerging, with emphasis placed on continuous evolution and building solutions around people.
While it is true there is no one-size-fits-all approach or shared pathway, housing providers can learn from the approaches adopted by others from both within and outside the sector, adapting them to meet their own needs and circumstances.
Minding the Gap
We were also happy to have collaborated again with Home Connections and the Policy Institute at King’s College London. This report expanded on the findings from our previous report, by investigating whether trends that were established during the pandemic have persisted or changed, as well as any new trends that may have emerged over the past year.
Using analysis of 50,000 social housing properties advertised via Home Connections’ choice-based lettings systems, we found:
- Increased demand for social housing in the south-west of England;
- Significant increase in demand for studio properties;
- Reduction in demand for higher-price properties year on year.
South Yorkshire Integrated Care System: The Market Position Statement
In September, we published our report 2022 Market Position Statement. We worked with South Yorkshire Integrated Care System (ICS) to construct this Market Position Statement which focused on housing for people with learning disabilities and/or autism.
This Market Position Statement set out the opportunities for developing new supported living provision across the ICS. While it is specifically aimed at registered housing providers, it is likely to be of interest to developers and private sector landlords.
Building on Success – A financial roadmap for the AHB sector
We were commissioned by the Irish Council for Social Housing to examine financial challenges faced in developing more homes, and also to identify potential solutions through a financial roadmap for the sector. We worked closely with ICSH on this project, and the report was launched at the ICSH Conference 20 October 2022.
As well as analysing financial data from AHBs, we also consulted with several key stakeholders in the sector. This allowed us to contextualise the data in a bigger picture and provide suggested solutions with the sector.
Along with these reports, we have seen an increase in the support for clients to ensure they are hearing the voice of the service users throughout their organisation, as well as balancing against the cost-of-living and delivering value for money. For some, this is gearing up for the new consumer standards in England that go live in April; for others this is the recognition that they need to balance creating efficiencies against delivering services that not only meet their service user needs but also their expectations.
What do we envision for the coming year? Here are our predictions of focus for our research in 2023:
01
Hearing from lived experiences enhances the impact of our findings and shows the personal impact of the issues our clients are trying to address. This is not new, but we need an increased focus on ensuring that the diverse needs of services users are heard – this includes reviewing the accessibility of surveys and ability to join in focus groups and committees, for example.
02
Data, data, data. We all collect it, but are we using it to develop actionable insight? A key trend we see developing this year is helping clients to make sense of and crucially use their data for both reactive and proactive means.
03
And last, embracing digital. The pandemic has propelled our use of digital and this is true for our research approaches. Exploring new methodology, blending digital with complementary research methods will give us more holistic insight and is something we look forward to developing.
01
Hearing from lived experiences enhances the impact of our findings and shows the personal impact of the issues our clients are trying to address. This is not new, but we need an increased focus on ensuring that the diverse needs of services users are heard – this includes reviewing the accessibility of surveys and ability to join in focus groups and committees, for example.
02
Data, data, data. We all collect it, but are we using it to develop actionable insight? A key trend we see developing this year is helping clients to make sense of and crucially use their data for both reactive and proactive means.
03
And last, embracing digital. The pandemic has propelled our use of digital and this is true for our research approaches. Exploring new methodology, blending digital with complementary research methods will give us more holistic insight and is something we look forward to developing.
